When redirecting a visitor from one page or address page on your site to another, it is important to also bear in mind the effect this will have with search engines. Not all redirect methods are search engine-friendly, so to make sure that the search engines find the new page, and that any “link juice” from the old page is carried on to the new one, make your redirects SEO friendly.

As a general rule of thumb, the redirect should take place server-side, rather than client side. While client-side methods exist, such as meta-refreshes or Javascript redirecting, search engines often ignore these and will continue to cache the old page, rather than the new one. While visitors will see the new page, search engines might not.

A server-side redirect means that the new page is fetched on the server and sent directly to the client (in this case the search engine bot) in place of the old page – the search engine doesn’t get to see the old page anymore, even if visiting the old page’s URL. Read the rest of this entry »